Students of economics department and faculty of applied informatics have passed educational training in Prague. Children were trained in the field of practice of marketing communications. A distinctive feature of an educational program is broad attraction to teaching activity of the acting expert’s professionals with a wide experience of work in the profile sphere, holding master classes, seminars and trainings. Studying of the effective practice of actions directed to achievement of result on increase in sales happened also in the organizations objects (the enterprises of retail trade, manufacturing enterprises). In the program of training, except training process, for students excursions in historical places, the Czech agricultural university and have been provided in the Czech national technical library. Participants of training express gratitude of administration of university for an opportunity to acquire valuable knowledge and experience in area of marketing communications.